A Project and concept idea I conceptualized in order to create and develop a logo, brand identity and collateral for an luxurious and lavish thai based Restaurant located in the heart of New York City. The restaurant's intended purpose is to serve consumers with the most extravagant thai cuisines consisting of the highest quality ingredients. The goal I had for this project was to make design elements and collateral that have a strong and developed consistency in order to represent the brand. Programs I used in order to extensively work on this project were Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.
Within the development and thought process of making the brand, the design for the logo I created was based on aspects of thai culture. Dragons within Thai culture symbolize maturity, wisdom and longevity as well as supernatural powers. The gradient property was used in order to give the logo the visual properties and aspects of gold intended to indicate and showcase that this is a luxury consumer brand.
Appearance of the Front of the Restaurant.
The conceptualization process for how the interior artwork of the Restaurant was developed. I made a draft sketch before I extensively vectorized it using Adobe Illustrator. The Illustration I created consists of symbolic aspects and elements that are closely associated and related to Thai culture and aspects of New York such as the koi fish and dragons circulating around the chrysler building.
Menu Design For the Restaurant. Upon designing the menu for this Restaurant my goal was for it to have an elegant, luxurious, and sophisticated look.
Conceptual Tote Bag Design I made for this Restaurant. The Tote Bag would be used to carry food items. The Illustration on the tote Bag was initially sketched before I proceeded to vectorize it with Illustrator and form it into mockups in order establish its finalized look.
